When your business operates in multiple cities, states or countries, it’s not enough to simply come up with a marketing plan and a great name or logo in order to be successful. You also need to take steps to protect your name and logo from infringement by competitors. The experienced attorneys at Wright Beamer can help you secure that protection by preparing the necessary documents to register your business’s trademarks (if you sell a product) or service marks (if you provide a service) at both the state and federal levels.
While the registration of your marks is an essential first step, there are, unfortunately, no “trademark police” who monitor the marketplace and enforce the trademark rights or fair use rights of your business. When disagreements arise over how one business is using the trademark or trade name allegedly owned by another, those disagreements typically land in court. If that’s where you find yourself, you need someone with you who can quickly and efficiently assess and explain the strengths and weaknesses of your position and, if necessary, argue them forcefully to the judge or jury.