While small businesses in general are the lifeblood of America, small retailers, service providers, shops, and restaurants are the lifeblood of our local communities. We all remember this past spring and the shutdown of nearly all aspects of our economy. Many small businesses that thought they were closing temporarily during that time have since been forced to close permanently. Doubtless, many of our small retailers and restaurants that found a way to survive the initial shutdown did so in the hope that all of “this” would be behind us by now, and they could recoup some of their losses with a good holiday season. As COVID continues to ravage, that prospect is becoming less and less certain. So, what can we do to help?

Small Business Saturday was created by American Express in 2010 to help small businesses gain exposure and encourage consumers to shop locally. Always celebrated on the Saturday after Thanksgiving, it will take place this year on Saturday, November 28. A twist this year for those who plan to “Shop Small” encourages both in-store and online shopping.

Small businesses wishing to take advantage of Small Business Saturday can easily find an abundance of tips and marketing resources online, like these:

• 12 Selling Tips for Small Business Saturday
• How to Promote Small Business Saturday in Your Local Market
• Easy and Effective Marketing Ideas for Small Business Saturday 2020

And don’t forget to check the websites for your local Chamber of Commerce, including the Greater Farmington Area Chamber of Commerce.

The benefit of shopping (and dining) locally has never been more important than it is this year.

As always, the attorneys and staff of Wright Beamer are here to help with your legal needs. Contact us at info@wrightbeamer.com or (248) 477-6300.