business strategies in sustainability branding

Sustainability Branding

With sustainability becoming a driving focus of consumerism lately, corporate America is taking notice. More and more household-name companies are taking steps to create “green” product lines and market sustainability approaches to manufacturing… Read More
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Is It All in Good Fun?

Is It All in Good Fun?

In trademark law, the likelihood of confusion between two marks is one of the most common reasons for trouble. But there is an exception to every rule, and attorneys in a recent case involving a crude knock-off of the Patagonia brand are seeking to u… Read More
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Airline Refunds: They Rea…

Airline Refunds: They Really Do Exist!

My husband and I recently took our youngest daughter to Florida during her school Spring Break. We took in the local sights, and everything was great… until our last night. As we were about to shut our eyes, I checked the airline app one last time,… Read More
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Seeing Red

Seeing Red

A simple red cross against a white background: everyone knows help is on the way. The Red Cross emblem dates back more than 150 years and has become a symbol of humanitarian services around the world. The trademark is so revered that it is even prote… Read More
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Going National

Going National

Big changes are afoot for aspiring attorneys in Michigan! Beginning in July of this year, Michigan will use the Uniform Bar Exam (UBE) instead of the Michigan-specific exam. The move will allow test-takers to apply for admission to the bar in almost… Read More
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Can Computer Science Engi…

Can Computer Science Engineers Replace Attorneys?

The legal profession has been a trusted source of conflict prevention and resolution for centuries, with the first attorneys in history dating as far back as Ancient Greece and Rome. But there is a growing group of 21st century computer scientists wh… Read More
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IP's New Baby

IP's New Baby

Have you heard the news?! The intellectual property family had a baby, and her name is “NFTs.” She has a big future ahead, but she speaks a language known to only a select group of people. Friends and relations of the IP family are going to want… Read More
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The Renter’s Insurance…

The Renter’s Insurance Rundown

As August comes to a close, students across the nation are headed back to college. As they pack up valuables like smartphones, TVs, jewelry, and laptops, it’s important to consider whether renter’s insurance may be beneficial. Renter’s insuranc… Read More
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The Importance of Being F…

The Importance of Being First

Brazilian race car driver, Ayrton Senna, famously said, “Being second is to be the first of the ones to lose.” While that philosophy may not be the truth of life, it is often the truth of trademark law – a lesson learned recently by the Was… Read More
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A Monumental Monument

A Monumental Monument

This year marks the 100th anniversary of the Tomb of the Unknown Soldier, Arlington National Cemetery’s iconic memorial to deceased United States service members who remain unidentified. Likewise, the coming Memorial Day holiday will mark the 100th… Read More
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